London-based Added Dimension Events is opening an office in Ibiza designed, the company says, to support its growing client roster at international hotspots.
‘Villa Dimension’ is set in Formentera and is the brainchild of company associate Kelly Rogers who has a home on the island and who will head the new office.
Company partner Edwina Dowling says the new business will focus on experiential marketing, brand engagement, private and brand events and will be supported with creative services and planning from the London office.
The island office will specialise in tourism, lifestyle and drinks sectors and already has a summer pop-up project for 2012.
Dowling says: “Over the past 15 years we have built up our UK and International business and I think we are ready move the business forward into new markets. The private events market is yet untapped in Ibiza which welcomes 5.5m visitors to the island each year.
“We are delighted that our most experienced associate, Kelly Rogers, has agreed to set up theoffice and grow the business. Her brief is to boost the agency’s offering and reputation in Ibiza and the Balearics, which foresees considerable growth and development in the coming years. Kelly has great contacts on the island, and beyond; she knows exactly what works and how to get the best for a brand in such a unique place.”
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