New Conference App for Brighton Centre Conferences

Conference and exhibition venue, The Brighton Centre, has invested in an iPhone  and Android app, which can be downloaded by delegates and is tailored to their specific event.
The new service will notify delegates with up-to-date information about their conference and exhibition. The app, which was developed by Brighton company Insight Mobile, will also provide attendees with information on local restaurants, pubs, taxis, hotels and other local businesses.
The app is customisable, via a content management system for conference organisers so that the information can be sent to delegates. The system not only provides the means to send conference information quickly but it offers sponsorship opportunities too. It even allows delegates to send a postcard from Brighton.
“We wanted something that would help delegates organise their time better, keepthem informed on conference programmes and to get the most out of the time they spend in the city, all in an easy-to-use format,” said Business and Communications Manager at The Brighton Centre, Penny Parker. “Not only is the information available on the delegates’ own phones, it will also helpconference organisers keep in touch with their attendees and save on printing costs.”
Catherine Lake, Insight Mobile’s Managing Director said that this was an app where everyone would benefit. “Attendees get their information for free, while exhibitors can use it as another promotion opportunity and as a means to attract additional revenues, while local businesses get an opportunity to advertise their services on a medium that is going to be used. This information will help give delegates a hand-held, personalised guide to Brighton and Hove.”
The technology for the Brighton Centre is the first time that it has worked with a conference venue by Insight Mobile. The app, which will be available for iPhones, iPads and Android devices, was trialed at the recent BNMS 2011 Conference. Charlotte Weston from the British Nuclear Medicine Society, based at the University of Nottingham said: “We were really happy with the app and very pleased to be able to trial this innovation at our conference.  Delegates are always looking for ways in which event organisers can adapt new technologies and make them relevant totheir event.”
Following the successful trial the Conference App will have its first customer in June, when the GMB will be holding its annual conference in Brighton and thereafter the service will be offered free to delegates at all events with more than 450 delegates lasting at least three days at The Brighton Centre.
To see Sarah O’Donnell’s top app recommendations, click here.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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