MTV’s Geordie Shore is inaccurate, says bureau

NewcastleGateshead convention bureau says the new MTV reality TV show Geordie Shore does not display an accurate representation of the destination.
 
Geordie Shore follows a group of party-loving friends in Newcastle and has come under fire for the way it portrays the city.
 
NewcastleGateshead Initiative’s Chief Executive Sarah Stewart told CN: “Initial reaction to Geordie Shore from local people has been negative; the fierce reaction to the programme demonstrates that people who live here feel very strongly about NewcastleGateshead and how it’s being portrayed. Hopefully as the series continues there will be a more accurate representation of the area.
 
“It would be disappointing to see outdated stereotypes pervade, especially as NewcastleGateshead has established itself internationally at the forefront of cultural regeneration and as a popular place for national and international conferences and events.
 
“The destination was recently referred to as the ‘hipster capital of the North’ in the new Lonely Planet Great Britain guidebook, citing the city’s culture, heritage and sophistication as reasons to visit, we’ve no doubt these qualities will remain strong reasons why business and leisure visitors will choose to come to NewcastleGateshead.”
 
The first episode of Geordie Shore was watched by 330,000 people, MTV’s largest adult audience for three years.


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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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