Hotel group Marriott International has launched a My Marriott Hotel game on the social networking site Facebook in order to fill its job vacancies.
Marriott says it has as many as 50,000 new jobs to fill worldwide by the end of the year and claims to be the first in the industry to tap into the popularity of social media gaming to help generate interest in hospitality careers.
Similar to Facebook games Farmville and Cityville, the game allows those signed up to manage a ‘virtual’ hotel restaurant kitchen before moving on to other areas of hotel operations. The game can be played in English, Spanish, French, Arabic and Mandarin.
Gamers can create their own restaurant, where they can buy equipment and ingredients on a budget, hire and train employees, and serve guests. They will earn points for happy customers and lose points for poor service.
“As Marriott expands in growth markets outside the US, and as we seek to attract more Millennials – those between the ages 18 and 27 – to our workforce, we must find new ways to interest them in hospitality careers,” says David Rodriguez, Executive VP of Global Human Resources, Marriott International.
“This game allows us to showcase the world of opportunities and the growth potential attainable in hospitality careers, especially in cultures where the service industry might be less established or prestigious.”
Launched just a month ago, Marriott’s Jobs and Careers page on Facebook already has more than 12,000 active users and more than 270,000 page views. So far, most active users are from the United States, Egypt and India.
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