London & Partners, the new official promotional agency for London, has confirmed it will take a pavilion stand at International Confex 2012.
Event organiser UBM Live announced the agency would also be bringing a group of hosted buyers from the UK, Europe and the USA.
The 2012 event moves from Earls Court to Excel London.
Jonny Sullens, Portfolio Director at UBM Live, welcomed back the the agency, saying it was “a testament to the show that even with the recent reorganisation that we have been able to secure London & Partners’ support for our 2012 event so early in our cycle”.
“With London such a major destination for both domestic and international buyers it is very important that they are able to see a wide selection of venues that represent our fabulous home city and it is particularly pertinent in a year when the greatest event on earth will be visiting London,” Sullens added.
Zanine Adams, Head of Event Solutions and UK Sales at London & Partners described the announcement as “a crucial decision for London & Partners’ business tourism remit”.
“With its new venue home at Excel and the fact the event will be part of ‘Britain for Events’ week, we believe this will be the most exciting International Confex so far,” said Adams.
International Confex will be co-located with the newly launched International Outdoor Event Expo (IOEX) and takes place 6-8 March 2012.
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