After moving its experiential weekend from September to July, venue promoter London City Selection (LCS) expects more than double attendee numbers at this year’s event.
The next experiential weekend run by the promotional body will take place from 15 to 17 July this year, bringing agency buyers to London to experience what the venues have to offer.
“Our experiential weekend has proved incredibly popular with agency planners over the last few years,” said LCS chair and Barbican Business Development Manager Samme Allen. “It offers a chance to see the City’s venues in a very different light to a normal familiarisation trip. Above all they have an opportunity to experience the destination as actual event attendees do.”
The LCS represents 24 members including St Paul’s Cathedral, the Barbican, the Museum of London and the London Stock Exchange.
Meanwhile, official London promotional agency London and Partners has selected Cake and Euro RSCG to promote its business in the UK and internationally.
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