The hometowns of two of the world’s most famous rock’n’roll icons, The Beatles and Elvis, have signed a partnership agreement to build destination tourism and business links.
Memphis and Liverpool, the birthplace of Elvis Presley and The Beatles respectively, have become ‘Rock’n’Soul Mates’ as part of the transatlantic strategy. The joint public and private sector initiative hopes to encourage business and leisure tourists to explore the many links between the cities whose musical history is known throughout the world.
Both cities offer many visitor attractions such as The Beatles Story, Graceland, The Rock ’n’ Soul Museum, The Slavery Museum and The National Civil Rights Museum.
The cities hope to partner with more than 40 key destinations that share similar cultural or historic links.
Beatles Story and Graceland have recently cemented their Rock ‘n’ Soul Mates status with the media announcement of Elvis and Us, a jointly-curated exhibition launching in Liverpool on 28 September 2011. The exhibition will explore the influence Elvis Presley had on The Beatles and their UK musical contemporaries.
“The cities of Liverpool and Memphis have been unearthing more and more connections as we have progressed,” said Jerry Goldman, MD of Beatles Story. “These ties are far more than cosmetic. We are planning a calendar of US- and UK-themed projects and cultural exchanges that will enrich the offer of both cities.”
Chief Executive of Liverpool Vision, Max Steinberg, said: “Liverpool and Memphis are two cities that have inspired the cultural journeys of the UK and the US as well as providing a formidable greatest hits track list for the world. But, beyond music, there are so many links that we can exploit to improve the futures of our citizens.
“These links exist not only in the music industry itself, but in port logistics and shipping, bio technology, advanced science, creative and digital as well as with our higher educational establishments.”
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