Joss Croft appointed new Head of Marketing at VisitBritain

National tourism body, VisitBritain, has appointed Joss Croft as its new Head of Marketing.
VisitBritain says the appointment is key at this moment as it prepares for the roll out of its £100m public/private marketing programme over the next four years.
Previously, Croft held the positions of Regional Director for Europe, Head of Business Visits and Events and manager of Strategic Partnerships at VisitBritian. He also worked in sales and marketing for Futuroscope Poitiers, Disneyland Paris and the London Tourist Board.
“Joss will be ensuring the marketing programme is relevant and compelling for consumers, delivers for our commercial partners and on the Government targets of four million additional inbound visitors spending £2bn across Britain,” says Director of Marketing, Laurence Bresh.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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