NEC backs student project for comparing and improving customer service

School of Media students from Birmingham City University have been given the opportunity to have an input into the communication methods employed by the NEC Group for its events, in the hope of improving NEC customer experiences.

In a research project, funded by the NEC Group, students from the University’s MA Events and Exhibition Management course travelled to Paris, London and Manchester to visit major venues and compare how their communication techniques differed from that of the NEC. The work was part of the students’ module assignment and developed over the past three months by degree leader of the course, Duncan Sedgwick. He worked with Senior Event Managers at the NEC, Michelle Adderley and Sandra Williams, and took students to Excel London, Earls Court, Manchester Central and the Cité des Sciences et de l’industrie in Paris.

During these visits, students had the opportunity to interview event organisers and managers and venue management teams to discuss their methodology, with an emphasis on their use of emerging new technologies and how they enhance visitor experience.

Using the information gathered from the research, the students are now putting together formal presentations for NEC Group members with suggestions for improving the visitor experience.

“This is an exciting opportunity for the students to not only develop their skills and knowledge of the industry but also a great opportunity for the NEC to work alongside event managers of the future,” said Kathryn James, NEC MD. “We are looking forward to what initiatives develop from the research and we hope this will be the first of many more combined projects with Birmingham City University.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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