Grass Roots applies itself to Beko

Meetings, Events and Communications specialist Grass Roots reports it has
delivered six shows over three days to celebrate domestic appliance producer
Beko’s 21 years in the UK. The events included a new product launch, and a
new fascia design.

The event series was delivered to an audience of over 450 at FIVE in
Farnborough where the space was converted into a branded networking area,
projection tunnel and main plenary, with everything geared towards the big
reveal in- Beko Square.

A street scene showcased the full range in a real customer environment
during the day and was transformed in the evening to become a street party
with entertainment.

Guests stayed in the Aviator Hotel, situated nearby.

Grass Roots¹ MD Event Production, Charles Moyle, said: “Beko is a new client
to Grass Roots and we were delighted they commissioned us to design, build
and deliver their most important external launch to date.  We worked hard to
understand their positioning in the market and the messages that would make
the most impact with their audience.”

Amanda Castle, Marketing Manager of Beko, added: “The team at Grass Roots did
a fantastic job, taking on all the challenges that were thrown at them. We
have received great feedback from customers, UK press and staff. The event
is even getting some coverage in the Turkish media.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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