Events association Eventia and the International Visual Communications Association (IVCA) are to collaborate to enhance benefits to their members.
As part of this initiative Eventia members will be invited to take part in an IVCA/UKTI Trade Mission to China. IVCA members will also be invited to attend The Summer Eventia conference and be involved in the programme.
Commenting on the initiative Mark Saxby, Eventia Chairman said: “Eventia is the foremost association representing the live events industry and IVCA is the leading organisation representing the video and live communications industry. There is on-going pressure to demonstrate the effectiveness of events and a growing recognition of the importance of content – this is a key area where IVCA and its members come in. It makes real sense for us to explore opportunities to work together.
“During our conversations with IVCA we have identified a number of other areas where we can collaborate to deliver enhanced benefits to our respective members. This is something we will be discussing together over the next few months.”
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