F2F Events, organiser of The Event and Exhibiting Show 2011, says it is going after the conference market this year and will include conference organiser streams as part of an expanded seminar programme.
F2F Events’ MD Austen Hawkins said the show’s new conference stream will investigate issues such as venue contracts, the new Bribery Act, UK tour operators’ margin schemes and the UK VAT on international delegates.
“We want to get as big as the venue shows like IMEX and talk to all brands about spending money in our arena,” he said.
Hawkins was also confident of a strong turnout for the show, particularly following cancellation of UBM’s autumn Midlands-based Event UK show late last year.
“One of our strategies, because Event UK is not happening, is that we’re the last event of the year of this type, which in the buying cycle is a good time to be doing business at an exhibition,” he said.
“This show is our opportunity to talk to new and existing customers and show them what we are doing in a live environment. We want to continue to grow the show by targeting conference organisers, stand providers, experiential agencies and live marketing providers to meet business in the market.”
The Event and Exhibiting Show will be held again at the Business Design Centre from 13 to 14 July. Hawkins was hopeful of securing another 50 per cent increase in visitor attendance based on its broader conference push as well as heavy investments into potential visitor data covering marketers, trade associations, SMEs and conference organisers.
Last year’s show attracted 80 exhibitors and 2,400 visitors.
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