Busy bees at Slovenian CB create buzz for IMEX Challenge

The
Slovenian Convention Bureau shared progress on two bee-related
initiatives at IMEX Frankfurt, 26 May, and challenged the global
meetings industry to participate in this hive of sustainable activity.

Slovenian
CB Director Miha Kovacic appealed for industry professionals to join
his BeBee campaign designed to preserve Slovenia as a Green meetings
destination.

“The
country’s territory,” said Kovacic, “is 50 per cent forests and woods
and we knew that if we want to make Slovenia a successful meetings
destination we had to go Green”.

The
bureau has built on its eye-catching Green stand design at IMEX (using
wooden apple crate boxes) to introduce the local colonial bee into the
meetings polination process.

“Some think it is easy to go Green, but we wanted something different, not just a copy and paste idea,” Kovacic said.

Gorazd Cad, Chief Editor of Ljubljana-based Kongres magazine, told CN
Apimondia World Congress remained the country’s biggest ever
convention, with 3,500 delegates. “Last year’s Apimedia Forum 2010,” he
added, “brought over a thousand delegates and visitors to the country.”

Jon Bradshaw of IMEX told the press conference Slovenia would host the second IMEX Challenge in summer 2012.

“We
are looking for 15 volunteers to give up their time to build a beehouse
for disabled children, and build on the success of last year’s
challenge in Warsaw,” he said.

Plans
are already advanced for construction of a beehouse with up to 26
pupils learning the art of beekeeping, with the help of the Slovenian
Beekeeping Association.

As well as having a positive effect on the disabled children, the Slovenia CB’s idea is to spread the knowledge abroad.

Volunteers
will be expected to contribute up to 2,500 euros to the IMEX Challenge
charity to take part, and Bradshaw says all 10 of those who worked to
transform a Polish family’s garden in 2010 are keen to be involved
again.

Do you have a news story for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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