Italian travel industry to outperform Eurozone

The Italian travel and tourism industry is poised to outperform the wider Eurozone industry thanks to its focus on tourists from emerging markets, according to a report unveiled at the inaugural World Travel Market’s WTM Vision Conference – Milan today (14 April).
Although tourism arrivals into Italy during 2010 increased by 2.2 per cent, slightly less than the Eurozone average of a 2.5 per cent lift, according to The Travel Industry Global Overview by Euromonitor International, there was a one per cent increase in incoming receipts in Italy in 2010 against a 0.8 per cent increase for the Eurozone. The survey predicts Italy’s incoming receipts for 2011 to be five per cent up, outstripping the Eurozone’s predicted 2.2 per cent.
Unveiling the survey findings in Milan, Euromonitor International analyst Angelo Rossini said Italy was poised to benefit from a growth of inbound tourists from the emerging markets of Russia, Brazil and Poland.
“The Italian Tourist Board plans to increase its investment in the emerging markets of China, India and Brazil, which is expected to have a significant impact on its tourism receipts,” said Rossini.
“Furthermore, Italy could well benefit from the unrest in the Middle East and North Africa by marketing itself better to those countries’ key source markets such as Russia.”
One short-term fly in the ointment, however, is a nationwide transport strike and industrial action at Milanese airports which are set to cause significant disruption on the 15 April 2011.
The planned nationwide action by the CUB trade union will coincide with a 24-hour strike by ground staff employed at Malpensa (MXP) and Linate (LIN) airports.
BTC, the Italian trade show for the meetings industry, set to take place at the Fiera di Rimini Exhibiton Centre, 30 June-1 July 2011, has launched its new Personal Expert format. The
The idea is to give BTC delegates the opportunity to access professional content on an individual basis, in a more personalised way than is possible during seminars.
The international team of experts will man the Personal Expert stations in the show’s Media Village.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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