Great Hallingbury Manor looks to Legacy for meetings turnaround

Legacy Hotels and Resorts has been handed a management contract to rebuild the meetings business of the four-star Great Hallingbury Manor Hotel in Bishop’s Stortford, prior to a sell off of the property later in the year.

 

The hotel group is tasked with turning around the country house’s banqueting and corporate meetings and Legacy Chief Executive Andy Townsend and Finance Director Jim Gordon have been appointed directors of Great Hallingbury Events Limited as part of the operation.

 

Legacy has a track record of turning round three and four star hotels and has a portfolio of 34 hotels across the UK and Southern Spain.

 

Townsend said the plan now to regain the Great Hallingbury Manor Hotel’s place in the community as a leading wedding, banqueting and corporate destination while working with hospitality sector business advisers Christie & Co, to sell the venue.

 

“We have been appointed to continue the Great Hallingbury Manor’s recovery after a challenging couple of years,” Townsend said.

 

“Our aim is to drive the business commercially by adding our management expertise to a great hotel which is in an ideal country location but has the benefit of being inclose proximity to Stansted Airport and the M11.

 

“There is no doubt this is a good business which attracts local weddings, corporate and conference business and we want to build it up again.”

 

Last year Legacy handed over the 23-bedroom, four-star Llangoed Hall Hotel in the Brecon Beacons, having returned it to profit within 12 months. Von Essen Hotels,  which has since gone into administration, was the purchaser in that instance.

 

New investment at Great Hallingbury Manor has already added 18 guestrooms bringing total to 47.

 

Do you have news for CN? Email: pcolston@mashmedia.net

 

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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