Warwick Conferences is taking its staff onto the silver screen, releasing a pair of 90-second films as part of its marketing campaign to highlight its facilities and service.
The films attempt to capture and celebrate the spirit of the people who work at the venue.
Head of Sales and Marketing Rachael Bartlett says: “Concisely communicating the scale of our offering can be a challenge, not just in terms of explaining the quantity and variety of our facilities, or how our fit-for-purpose furnishings, technologies and catering enhance our delegates’ time with us, but also in terms of articulating how it’s our people that bring it all together to make every event special. The short films premiered today tell this story beautifully, each in just 90 seconds”.
The first film explores the Scarman, Radcliffe and Arden training and conference venues, while the second gives an insight to the new Conference Park.
No actors were involved and the stars of the films are all members of staff.
Chris Bailey, Creative Partner at WAA, who oversaw the creation of the films, explains: “The films show staff outside of their usual environment, going to every length they can to ensure delegates get the premium experience. For example, one segment features an IT professional fluffing up a pillow – an analogy of how he helps delegates get a good night’s sleep by taking care of all their IT and audio-visual needs.”
Bartlett stresses that film is a medium that’s become more accessible to more people: “Viewing content on YouTube has become part of our daily routine for example, and some reports even suggest that film is an expected part of the online experience. As we continue to develop our facilities and reach out to new audiences across the globe, we felt the time was now right to commit our story to the small screen.
“We are very proud of the final results – they’re quite a step on from the ‘facilities walkaround’ you’ll often find in our industry and I hope viewers enjoy watching them as much as we did making them.”
The Warwick Conferences brand turns over £22m a year in meetings business and has over 300 meeting rooms, a 1,200 capacity hall and the largest Arts Centre outside of London.
Warwick Conferences recently appointed Clive Singleton as new General Manager for its new Conference Park.
To see the new film, go to: www2.warwick.ac.uk/conferences/films
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