UK number one market for Abu Dhabi

Abu Dhabi Tourism Authority (ADTA) says the UK remains the number one international market for Abu Dhabi, with guest nights increasing 25 per cent year on year.

Abu Dhabi received 153,874 guests at its 115 hotels and hotel apartments in January 2011, a five per cent increase on the same month in 2010.

Figures released by Abu Dhabi Tourism Authority (ADTA) show guest nights in January rose by 22 per cent to 476,502 and occupancy levels rose nine per cent to 66 per cent. The average length of stay increased to 3.10 nights, compared to 2.68 nights.

Hotel guests from Europe rose by 13 per cent on 2010, with the UK, Germany and Italy accounting for increases of 14 per cent, 26 per cent and 21 per cent respectively.

Abu Dhabi Tourism Authority’s (ADTA) Strategy and Policy Director Lawrence Franklin said: “The increased occupancy is a positive sign and ADTA will continue to focus on balancing the need to maintain our value proposition with the expectations of healthy returns for sector investors.

“The increased length of stay suggests we are making inroads into attracting more leisure guests who traditionally spend more time than those staying on business.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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