Training for Cumbria tourism businesses to target the meetings market

Local tourism businesses in Cumbria are to get free training on how to win more business visitors. The event, at the Rheged venue in Penrith on 18 March, is open to managers of B&Bs, self-catering accommodation, visitor attractions and restaurants in Cumbria.

Funded by the Rural Development Project for England, the event is designed to reach out to rural parts of Cumbria where many traditionally rely on holidaymakers for income, but lack the necessary advice on how to attract and cater for business tourists.

The Carlisle-based conference desk myconferencecumbria team is organising the training day.

The goal, says myplacecumbria Business Tourism Coordinator Louise Bell, “is to bring in more meetings and conferences to the county and help organisers by providing a venue-finding service and match-making their requirements with businesses across the county”.

The conference desk recently secured a major annual conference in October 2011 of the British Ports Association.

The 18 March event will see Cockermouth-based Training Solutions’ chief Kay Dempsey explain how to wow business tourists. There will also be presentations from Business tourism consultants, Fire Circle MD Sue Crawley and from Tony Rogers.

The myconferenccumbria team plans a similar event for April 2011.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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