A new vision to grow Cheshire East’s visitor economy by £165m and to create 1,300 new jobs has been revealed by the local authority.
Cheshire East sees business tourism as a key area for growth, given its “strong product range” for conferences and meetings, ranging from stately homes to conference hotels.
Cheshire East’s expansion plans are published as many other areas of the UK are cutting back on their support for tourism. The programme envisages:
* Growing the area’s visitor economy from £653m to £818m a year by 2015
* Creating 1,300 new jobs directly linked to tourism over the same period
* Increase visitor numbers to Tatton Park to one million by 2015
Cheshire East intends working with council, public and private sector partners through a ‘Visitor Economy Forum’ to help deliver the new strategy.
The plan is to build on history and location and to develop key events such as the RHS Flower Show and the Pageant of Power.
There will be a campaign to showcase niche attractions like Macclesfield’s Silk heritage. Jodrell Bank, is planning to create a new £3.5m discovery centre.
The National Trust mansion and gardens at Tatton Park is currently the area’s most visited attraction, delivering £8.8m into the local economy.
The tourism industry employs more than 10,000 people in Cheshire East and Brendan Flanagan, Tatton Park and Visitor Economy Manager at Cheshire East, says: “One of the keys to success in Cheshire East is the way we are developing our Visitor Economy through effective partnerships. This work makes an important contribution to Cheshire East’s economy, its image and benefits the local community through jobs, amenities and local pride.”
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