Mumbai makeover for Stuart Hall’s It’s a Knockout

Nottingham-based events company Off Limits is to customise its original games from the 1970s BBC
TV tournament hosted by Stuart Hall, It’s a Knockout, for the southern
Asian market, thanks to a deal with Indian company Kooh Sports worth
over £100,000.

Off Limits’ Director Martin Stephens says the deal
highlights a trend towards UK businesses recognising the growth of
Indian companies on a global scale.

“Teambuilders in India can
now also experience the fun of donning giant costumes and competing in
wacky games featuring inflatable obstacle courses, water and, most
importantly, tons of foam,” says Stephens.

Off Limits bought the
props and costumes used in the series in 2006 and regularly stages It’s
a Knockout tournaments in the UK and overseas for corporate and private
clients.

The Royal Family once famously got stuck in to It’s a
Knockout, with a televised charity event at Alton Towers in 1987. Prince
Andrew, Edward, Princess Anne and Sarah Ferguson appearing alongside
celebrities including John Travolta, Barbara Windsor, John Cleese and
Rowan Atkinson.

Now Stephens hopes It’s a Knockout, after an Indian-style makeover, can take Mumbai by storm.

Mumbai-based
Kooh Sports contacted Off Limits in July 2010 to take the format to
India and signed the deal after some lengthy negotiations.

Off
Limits has created 14 games especially for the Indian audience.
Following a 60-day build period it was shipped and will land in Mumbai
in early April.

An Off Limits event manager will visit India for 45 days to train staff and help with the opening events extravaganza.

MD
of Off Limits John Tarr says: “This is one of our biggest deals to date
and I’m overjoyed to say that it’s been a huge success.”

Do you have a news story for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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