Blackpool is to host the world’s biggest exercise studio this weekend, as 6,000 delegates descend on the city for the International Fitness Showcase (IFS).
The event, 25-27 March, at the Winter Gardens, will attract hundreds of fitness gurus, aerobics instructors and dance tutors from across the world, and is expected to be worth £4m to the local economy.
VisitBlackpool’s Business Tourism Manager, Mandy Tythe-McCallum, said: “People may not readily associate a place like Blackpool with elite athletes and thousands of fitness enthusiasts, but during the IFS we will be home to some of the world’s top exercise instructors and their passionate followers.
“An event of this scale could generate in excess of £4m in economic impact for the town, and Blackpool hosting a unique gathering like the International Fitness Showcase clearly demonstrates that the town can be incredibly adaptable and responsive to an organisation’s specific conference needs.”
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