The Hotel Booking Agents Association (HBAA) is warning members to ensure they abide by London’s new events licensing system in 2012 before a 31 March deadline.
The licensing system was introduce by the Mayor of London to cope with traffic congestion, crowd control and security concerns in the lead-up to, during and after the 2012 London Olympic Games. Under the new conditions, agents and venues organising or hosting annually occurring events or one-off initiatives in 2012 with 500 delegates or more will need to be logged with the respective local London borough to gain access to public services resources (such as fire, police, ambulance, transport and health). Details of these events must be provided to local councils by 31 March.
Events which are specifically culture-oriented should also be entered via the Mayor of London’s Culture Diary.
HBAA Executive Director Peter Ducker expressed concern that the new licensing system was not on the radar for many agent and venue members.
“We are keen to ensure our membership is fully conversant with 2012’s licensing system and the imminent deadlines,” he said. “It is also key that the industry is aware of the measures and the impacts these will have on agencies and venues with facilities that can host more than 500 guests.
“By providing as much information as early as possible, agents and venues will ensure they fulfil the legal obligations and that public services; fire, police, ambulances, transport and health are staffed to reflect the influx of visitors into the capital.”
The HBAA recently announced its executive committee including new Chair and Hotelzon Head of Marketing and Business Intelligence Juliet Price, who will lead the association for the next decade.
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