Confex visitor numbers down 11%

International Confex  saw an 11 per cent
decrease in visitors to this year’s event compared to last
year.

The UBM Live event, at Earls Court 1-3
March 2011, attracted 12,467 pre-audit visitors.

Portfolio Director Jonny Sullens put the drop in numbers
down to the new student limitations at the event. Sullens introduced a student
day, which meant students were only allowed entry to the event on this specified
day.

“By placing a strict limit on the number of students
able to attend the show, ultimately this has affected the numbers, but for us
and our exhibitors, it is more important to deliver the quality and facilitate
business,” said Sullens.

The show also had 150 hosted buyers which took part in
860 meetings on the show floor.

Sullens said he hoped to grow the show next year, with
the move to Excel London. “With our move to Excel next year, we have a platform
with which to enhance and take the show to the next dimension. Its location will
help us tap into new audiences such as corporates located at Canary Wharf
and facilitate the growth of our hosted buyer scheme through the links with
London
City Airport,” he
added.

Do you have a story for Conference News? Email: vcarley@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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