Confex ‘on the water’ 2011 opens at Earls Court

An exciting and colourful entrance
at Earls Court, exhibitors ’raising the bar’, as well as a large central marina
feature sponsored by Media 10, were the three stand outs that International
Confex show director Alison Willis picked out at her opening press briefing, 1
March.

“This year our hosted buyer
programme is up to 150, with another 120 buyers and agents coming through our
‘Discovery’ programme in conjunction with VisitBritain,” said
Willis.

This year’s show at Earls Court, London, also sees the launch of an
Association Day and a special student conference on the last day, the only day
250 specially qualified students are allowed to
attend.

Willis predicted “broadly the same
number of stand sharers” for 2011.

She pledged more investment in
International Confex when it moves to London Excel in 2012, including the
resources that UBM Live would have put into its now cancelled Event UK show
in the autumn.

“You might as well move in an
Olympic year,” she said of plans to move east, and envisaged more opportunities
for hosted buyers at the 2012 inaugural London Excel
event.

UBM Live Confex Portfolio Director
Jonny Sullens told Conference
News
that he hoped visitors to the show would be inspired to make
their own events even better, having come to
Confex.

“Our big central themes, aside from
the marina feature and bar hub, are technology and the creativity and dressing
of the stands,” said Sullens.

International Confex 2011 runs at
Earls Court London on the 1 to 3
March.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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