Booking Services International (BSI) agency this week launched London 2012 – Good
for your business?, the latest edition of the its
The new report, produced in partnership with the Travel
Intelligence Network, was launched at a forum at London’s Millennium Gloucester Hotel and
Conference Centre attended by
corporate travel and meetings buyers. It examines the potential impact of the
Games on supply and demand in the accommodation and meetings markets. It also
discusses pricing models, security and duty of care issues, and the impact of
major UK events and previous Olympic Games
on rates and availability.
attracted a panel of industry experts including David Rushton from Accor UK and
Ireland, Tracy Halliwell of Visit London, Heiko Figge of Guoman and Thistle
Hotels and Sportsworld’s Len Olender.
Director Trevor Elswood said the debate between
delegates and the panel demonstrated the importance placed on the impact of
London 2012 on corporate accommodation and meetings. “The key message to come
from the forum is to plan now,” he said.
organisations, if they haven’t already done so, to engage stakeholders to enable
planning for business critical requirements.
secured close to 11,000 rooms for customers during the Games period and rooms
are available at the right price for those who know what they need,” Elswood
said. “Speaking to your agency and suppliers is crucial, as the next four to
eight weeks is the ideal window of opportunity.”
that meetings businesses had a once in a lifetime chance of embracing London to
host staff and customer communications, training and corporate hospitality
events on the back of the Olympic theme.
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