Reed Travel Exhibitions (RTE) reports that it has begun qualifying 1,000 hosted buyer applications for its inaugural US show. The applicants represent half the total number the organiser expects to attend the June show in Baltimore.
RTE claims its international hosted buyer programme as the meetings industry ‘gold standard’ in its field.
AIBTM Hosted Buyer Manager Elisabeth Shipman, predicts 700 global exhibitors will be available for one-to-one meetings with the buyers who will have to commit to selecting eight pre-scheduled appointments per day. “This focused approach guarantees that time is maximised and their business goals achieved,” says Shipman.
Buyers attending the Visit Baltimore Welcome Reception will enter a draw for tickets to attend the 360˚ tour U2 concert being held during AIBTM in Baltimore. AIBTM Project Manager at RTE, Steve Knight, says the buyer response has exceeded expectations, with active group co-ordinators including The DMC Group, Global Cynergies, Helms Briscoe, HPN, Starwood, IHG and several chapters of MPI.
Vice-President of Intercontinental Hotels Group Americas Sales, Mike Fegley, says he is looking to revitalise the meetings industry trade shows Stateside. “Reed’s model guarantees qualified buyers, making AIBTM attractive to IHG and our hotel partners, allowing us to bring in our top account’s meeting planners from the US, as well as internationally.”
Trade registration for AIBTM opens online at aibtm.com later this month.
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