Yorkshire South Tourism goes back to Sheffield roots in bureau rebrand

Yorkshire South Tourism has rebranded its
business tourism offer, now to be known as the Sheffield Convention Bureau.

Sheffield Convention Bureau will be
exhibiting as part of the Welcome to
Yorkshire pavilion at International Confex, 1-3 March, where it will launch its
new Conference Directory for Sheffield, Doncaster and the surrounding
region.

Welcome to Yorkshire’s South Yorkshire Area Director,
David Friesner, said his organisation would continue to work with tourism
partners in Sheffield “to maximise the benefits of this to the area and
South Yorkshire
as a whole”.

The move is part of wider changes underpinned
by Sheffield’s new brand identity which began to be rolled out by Creativesheffield throughout
2010.

The rebrand follows last year’s decision by
the four local authorities within South Yorkshire to dissolve Yorkshire South
Tourism. Sheffield’s tourism team moved to take control
of its own visitor offer while still, on occasion tapping in to the benefits of
the wider city region.

Leader of Sheffield City Council, Councillor
Paul Scriven, said: “I know that the city can continue to develop more great
visitor offers in order to attract a larger number of UK and
international visitors to the city. This will significantly benefit our
hospitality and leisure businesses and create more job
opportunities.”

The services provided by the city’s tourism
team will remain the same, with the
city’s Conference Ambassador Programme on of the key tasks.

Sheffield Convention Bureau now represents
venues across Sheffield, Doncaster, Rotherham, Barnsley and The Peak
District.

Two million delegates came to the region in 2008, equating to an economic
impact value of over £279m.

Do you have a
news story for Conference News? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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