Last night (31 January) the marketing consortium of
unusual conference and event venues, Unique
Venues of London (UVL), celebrated its
18th birthday at the Victoria and
Albert (V&A) Museum, London with 400 guests.
Starting with 18 member venues in 1993, UVL now consists
of 73 members including the Royal Albert Hall, Madame Tussauds and the National
Theatre. Membership of UVL is by invitation and subject to adherence to the
company’s criteria and requirements of membership.
The group’s first event for potential clients was also
held at the V&A back in 1993.
Chairman of UVL and Sales and Corporate
Events Manager at EDF Energy London Eye, Lisa Hatswell, told the crowd of event
professionals and corporate planners the group started modestly with an idea to
market its members’ unique events offering as one powerful force. “It is a great chance for us to look back at all the accomplishments over the
years, recognise all the people that have helped us to grow to an organisation
which generated £63m in events in 2010, and look ahead at all we can still
become,” she said.
Recently, UVL announced five new members:
Fortnum & Mason, Fulham Palace, Lord’s Cricket Ground (owned
by Marylebone Cricket Club), The Museum of Brands, Packaging and Advertising and
The Saatchi Gallery.
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