I read with interest CN’s recent piece on top meetings apps for planning an event.
Inevitably more and more organisations are going to be looking away from the traditional floor plan and conference brochure to capitalising on hand held devices and maximising technology. I would love to see SpotMe become android or iPhone enabled as I believe this is one of the strongest tools for networking at conferences and exhibitions. Using GPS tracking, the system is half way there it just needs someone to take the next step. It is already being used as a dating mechanism, for finding like minded people in your locality – so surely it can be fine tuned for the conference market to enable people to see who is around them, what their buying power is, etc.
The one thing that is abundantly clear is that anyone investing time in promoting the use of an app such as Grupio for an event or exhibition must ensure that they have sufficient bandwidth for the audience to use the technology. There is nothing more frustrating than pitching up, trying to use the app that has been specifically recommended for the event only to find that because of the number of people wanting to use it – it simply bottle necks. Experiences such as this prompted us to invest in our Wi-Fi at the Brewery, meaning situations like this don’t occur as this revolutionary wireless network is accessible to all delegates free of charge.
Looking at the wider picture I would urge anyone thinking of getting creative and making their own bespoke app for their event or venue to look at things in reverse… how many people, how much will they use it and then make sure you spend your money on the bandwidth not the aesthetics. Especially when there are so many general applications available which can then be adapted to a particular event as the article highlights.
Of the three outlined in the article, in my experience EventGenie is the most comprehensive.
– Simon Lockwood, Event Design and Marketing Manager