Brighton keeps taking the association rebooking tablets

The Brighton Centre and
VisitBrighton
have bounced back from the news of losing one of
the city’s biggest pieces of events business, the BBC Worldwide Showcase from
2012, thanks to a show of loyalty from association clients.

The Royal College of Midwives (RCM) and the Community
Practitioners and Health Visitors Association (CPHVA) have this week
confirmed they will bring a combined
total of 1,600 delegates to the Brighton Centre between 2011 and 2012. The
conferences are expected to generate £2.1m in economic benefit for Brighton and
Hove.

The RCM annual conference moves into town, 15-16
November 2011 and the CPHVA will arrive 19-20 October 2011, returning again on
the 7-8 November 2012.

VisitBrighton Convention Bureau Sales Manager, Darren
Johnson, described the wins as a great start to 2011. “It is rewarding to see
that the city is not only winning new business but re-booking it
too.”

Johnson said VisitBrighton and the Brighton Centre
worked closely with both associations to improve the delegate experience,
including discounted rail travel with both Southern and First Capital Connect
for delegates traveling to the city.

“It is imperative that we continue to evolve our product
offering,” Johnson added.

Do you have a news story for Conference News? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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