UK, BBC Worldwide’s annual television
programme export event, which generates up to £50m of programme exports each
year, is to move to ACC Liverpool in 2012.
event brings together over 500 of the world’s biggest network buyers and
provides them an opportunity to purchase the latest BBC Worldwide content.
The BBC says the
move to ACC Liverpool followed a detailed bidding process, initiated in response
to pressure in recent years for BBC Showcase to grow in size. The event is now
in its 35th year and has been held in Brighton
for much of this time.
will build delegates individual digitised viewing booths, enabling them to view
over 1,000 hours of content. The day and night schedules will include producer
pitches, co-production forums, screenings and stylish launch
CEO Bob Prattey said: “We are delighted to have been chosen as the new home of
BBC Showcase UK and are proud to be hosting this
prestigious media event in 2012 and beyond. This is a very high profile date in
the television industry calendar and will give us a great opportunity to
showcase our world-class venue and unique city on an international
Sales and Distribution MD, Steve Macallister, said the move to ACC Liverpool
responds to a real step change in the business.
distribution activity has expanded significantly in recent years, for example
into new areas such as digital. BBC Showcase needs to evolve and grow alongside
this, and ACC Liverpool opens up exciting new possibilities for this next stage
of its life,” Macallister noted.
“I would also like to say a
personal thanks to all our friends in Brighton who have made the
event such a success over the years. Without their support and dedication BBC
Showcase would not be the world class event it is today. We know our final BBC
Showcase in Brighton later this month will be a
time to celebrate this success as well as bid a very fond farewell,” he
The 2011 BBC Showcase opens at the Brighton
Centre, 27 February 2011.
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