Audi dealer invites clients to take to the track at Millbrook

Northampton Saints rugby players Courtney
Laws and Lee Dixon were guest celebrity greeters at Millbrook testing ground’s
Concept Centre recently for a customer loyalty event for Audi car dealer, The Vindis
Group.

The venue, which has hosted the launch of
Audi’s A7 gave the Vindis VIPs a close up look at the Audi A8
range.

Guests were able to drive an Audi round
Millbrook’s Alpine and High Speed Circuits under the supervision of professional
drivers.

The VIP clients also tried out a 16x8ft
scalextrix.

The Vindis Group Marketing and Operations
Manager Victoria Stubbs said the event was not only a sales tool but also a
Thank You to customers. “Millbrook is
the only location that allows us to safely demonstrate the full capabilities of
the range of cars and also offers the security required with the
volume of high value vehicles on site
as we have today.”

New Head
of events at Millbrook, Kevin Leaver
, said his team enjoyed the logistical challenge of coordinating a range of
activities all happening at once. “The Vindis Group is leading the way in this
style of event, which allows the dealer to focus on a targeted group of clients
and we expect to see this event format becoming more popular within the
automotive industry.”

The Concept Centre is made up of four event
venues and its USP is its high-security, borne out of hosting many military
buyer events.

Photo
caption:

Victoria Stubbs, Lee Dixon and Courtney Laws

Do you have a news story for Conference News? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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