Sheffield Hallam University has added Sam Elphinstone to its speakers
list for the event management
masterclass 14 January 2011. Organised by the University’s Event Management Hub Project Leader Phil Crowther, the
masterclass claims to offer event managers the tools they need to deliver first class events
in a climate of reduced funding.
Sam Elphinstone, a Qualitative Research
Director for 2CV/Phoenix Research based in London and whose clients have included MTV, O2,
BBC Worldwide, Five and Heineken is the latest addition to the speaker line up.
Other speakers include MD Richmond Event Management (REM), Mike Richmond and Doncaster Racecourse MD
“The event management master class has a great balance with inspiring
speakers in the morning and lots of opportunity to enjoy focussed discussion
with speakers, workshop facilitators, and fellow delegates as the day
progresses, all focussed round the pivotal theme of maximising the impact of your event,” Crowther
“The Event Management Hub has been delivering successful workshops for
event managers for approaching two years. We are delighted that over 50
delegates have already registered for this, the first full day event
management masterclass. We look
forward to a really interesting and inspiring day.”
Workshops facilitated by industry experts
will cover sustainability, the benefits of social media, funding and sponsorship.
“The masterclass is a great opportunity for
event organisers to learn from leading event specialists and discover new ways
to deliver more for less in the challenging economic climate,” said Crowther.
“Attendees will gain real-world practical skills that they’ll be able to
The Hub’s masterclass is run in partnership
with Welcome to Yorkshire and Sheffield City Council. The Hub, part of
Sheffield Business School – one of the largest event educators in the
UK, is a free-to-access community
that holds regular events and also provides an online space where resources and
ideas can be shared. It aims to support the development of event practitioners, and enhance the success
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