NewcastleGateshead reports major leads from London showcase

The Discover NewcastleGateshead winter
showcase in London generated initial leads for
some exhibitors of £45,000, the local
convention bureau has reported.

Discover NewcastleGateshead attracted 150
UK meeting and events organisers to the showcase, held
at the Royal Horticultural Halls.

The two-city conurbation currently generates
£240m of the estimated £378m business tourism value to the North East of
England.

General Manager of Newcastle Marriott
Gosforth Park Hotel Ken Millar said the event resulted in 35 direct leads for
his venue, describing the event as “extremely useful with clients of great quality. The day
clearly demonstrated to me how
important and powerful the message
can be when a region works together by having all its key partners and suppliers
available under the one roof”.

DeVere Slaley Hall Hotel Director of Sales
Michael Bell said his team came away
with over £45,000 worth of enquiries on the night.

Proposals for the creation of an
International Conference and Exhibition Centre (ICEC),
were exhibited for the first time at the showcase and Head of Business Tourism at
NewcastleGateshead Convention Bureau, Jessica Roberts, said; “NewcastleGateshead
already proves highly effective at attracting major international
association-based conventions, but we know that there is more demand, and an
ICEC with significant flat-floored exhibition space will mean the destination can welcome a range of much larger
conferences.”

Head of Education and Events at The British
Society of Rheumatology, James
Glavin, said his society had been keen to bring a conference of over 2,000
delegates to the North East and the new project would make that possible. “Like
many associations we need at least 4,000sqm exhibition and conference space,”
Glavin said.

Mark Robinson, 1NG Project Director for the
ICEC, said the project had the potential to generate more than 215,000
additional visitor days a year to
NewcastleGateshead.

It is now a matter of 1NG and its partners
securing private sector and government support to deliver this and other ambitious
projects.

1NG says it is to submit two bids to the
Government’s Regional Growth Fund to
secure funding for Science Central and Gateshead Quays.  

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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