New-look Conference and Hospitality Show fired up for the Armouries

The Conference
and Hospitality Show is shaping up to be bigger than ever when it
comes to Saviles Hall, the Royal
Armouries Leeds on 17 March.

Emma
Cartmell of Event
Management 360, who took on the role
of organiser from the venue, is expecting over 40 exhibitors and describes this
year’s format as “a must-see exhibition for organisers who want practical advice
and great ideas for their next events. We understand that these are challenging
times economically for businesses, so
we are ensuring that the 2011 event focuses on practical, hands-on ideas for
making budgets work harder”.

The show,
formerly The Big Wow and Northern Venue Show, changed names to emphasise an
increased focus on business and conferencing. It claims to be the biggest event
of its kind in the North of England.

A seminar
programme, demo zone and hospitality
hour are all on the menu.

Exhibitors
include hotel chains De Vere, Marriott and Radisson Blu, as well as country
estate Harewood House and the University of Leeds, which will
showcase its new £27.1m Storm Jameson Court building, open for conference bookings
from July 2011.

The Show is also partnering in a volunteer
programme for Leeds Met Event
Management students to participate
and gain industry information and guest speaker John Blaskey says: “While major national
events are suffering and operating at the levels of 1992, regional shows offer
individuals and businesses the opportunity to take advantage of the very
conditions which are threatening their bigger brothers. And they are generally
organised by far more dedicated stake holders who, unlike the global organisers,
are investing their own time and
money.”

Conference Leeds has estimated that business
tourism generates £777m to the economy of West
Yorkshire each year. Leeds was
ranked the fifth most popular destination for the corporate market in the British Meetings and Events
Industry Survey 2009.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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