Conference & Hospitality Show targets 80 hosted buyers

The Conference and
Hospitality Show 2011
,
which now claims to be the only regional exhibition of its kind, is to this year
offer a hosted buyer programme concentrated mainly on PAs in the West Yorkshire
area.

Show Director Emma Cartmell said the
initiative was designed to help PAs and event organisers make the most of
decreasing budgets.

The Radisson Blu is supporting the project
and offering 10 complimentary bedrooms the night before the show, although
Cartmell tells CN that there is
also a familiarisation visit programme which, together with the buyers, will
host up to 80 industry professionals.

With the demise of Event UK, Cartmell,
says her show is the leading show for conference organisers in the
North.

“Our goal is to encourage the highest quality
of visitors and offers of this calibre will certainly help to achieve this,” she
said. “Add this to the new hosted buyer programme, which requires visitors to
meet certain criteria before being accepted and we are on our way to creating a
great platform for venues to promote their offer.”

Cartmell points to research from IRIS
Accounting and Business Solutions which claims 87 per cent of businesses have
confessed to tightening controls on office purchases and expenses, including
meeting spend. The survey questioned over 150 Financial Professionals and found
growing numbers of organisations are scrutinising
the behaviour and productivity of their employees, pouring over purchasing
decisions and expense claims, as a result of the economic situation.

Business tourism generates £777m to the
economy of West Yorkshire each year and 5.79m delegates attend business tourism
events in West Yorkshire each
year.

Do you have a story for Conference News? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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