Carlisle and Cumbria launches ambassador programme

The Carlisle and Cumbria
Conference Group (CCCG)
officially launched its conference ambassador programme 25 January, with 33
potential ambassadors from local industry and academia attending the
presentation at the Crown Hotel, Wetheral.

Industry consultant Tony Rogers and Fire Circle’s Sue
Crawley, who had advised the CCCG of the strategy, outlined the role of the
ambassador programme and how it could work in Cumbria.

Crawley said that the plans worked out in the vision for the
CCCG programme were “flying beyond everyone else”.  A £30,000 grant from the
Rural Development Programme for England is backing the training
effort for the conference ambassadors.

Crawley noted that in her time heading the NewcastleGateshead
Conference Bureau that the ambassador programme there had accounted for a third
of its total conference business.

Cumbria Tourism Chief Executive Ian Stephens told
CN at the ambassador launch that
part of the initiative was “to spread the benefits of tourism, Cumbria’s second largest employer”.
Twenty per cent of the region’s workforce are employed in the industry and
Stephens revealed that the newly formed Cumbria Local Enterprise Partnership had
put in a £1.7m tourism support bid to the Government’s £1.4bn Regional Growth

“We believe we have an opportunity to bring the industry
together in a collaborative effort and are keen to secure seed-corn funding for
long-term projects.”

BBC newscaster Fiona Armstrong, who lives in the area,
agreed to become the first Carlisle and Cumbria
Tourism Partnership ambassador.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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