Birmingham NEC flags rival show to International Confex

Birmingham NEC is in discussions with organisers about developing alternative
events with a similar audience profile to the recently cancelled Event
UK.

Event UK organiser UBM Live announced the meetings show’s cancellation yesterday following
extensive industry research. UBM Live Portfolio Director Jonny Sullens said it
would instead increase investment and resources in its flagship meetings
industry show, International Confex.

NEC’s Venue Sales Director Richard Pegler told CN: “While we are very disappointed UBM
Live has decided to cancel Event UK, we respect and understand its
decision. We are already in discussions with organisers about alternative events
with a similar audience profile and look forward to developing these new
opportunities further.”

Event
UK, formerly the National Venue Show,
was bought by UBM Live three years ago.

Exhibitors
and visitors told CN the news
hadn’t come as a surprise. Industry Consultant Tony Rogers said: “As a visitor
to Event UK 2010, I had the impression that the show would not be viable on a
similar scale in 2011. I think it’s a pity because it’s good to have other
options apart from International Confex, both for visitors and exhibitors, but
maybe there wasn’t sufficient niche appeal for the numbers to stack up
commercially.”

BT Convention Centre
Liverpool
 has exhibited at Event UK for the past three years.

“We received great leads and a number of events were won
from visitors to the show over the years,” General Manager Jacquie Rogers  said. “However, the decision to cancel Event UK will
give Confex more appeal, and attract more visitors from further
afield.”

Sullens said visitors will be better served by one
leading industry event with the resources behind it to “up the ante every year
to meet changing demands”.

International Confex is to take place at Earls Court from 1
to 3 March 2011.

What are your views on the cancellation of the show?
Email: vcarley@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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