Two redundancies as NEC Group reviews marketing strategy

The NEC Group has made two redundancies in its marketing services department as it reviews its communications capability.

Head of Communications at The NEC, Andrea Benn, told conference-news there would be no ultimate reduction in the department’s headcount. The interim team of four will, with fresh recruitment in the New Year, become four permanent roles.

“We are aligning our marketing strategies with where the business wants to go and making sure we have the right skill sets,” she said. There will be increasing emphasis on digital delivery and more campaign work, she added.
 
An NEC statement said of the changes which see Daniel Hill and Evette Rollins officially leave the business on 10 December: “Over the past three months, the NEC Group has reviewed its marketing capability to make sure that teams such as communications, digital and insight truly reflect the needs of the business in delivering compelling campaigns to customers and consumers. This has led to the re-structuring of the communications team.  

“With emerging technologies driving the way the media and consumers engage with the NEC Group’s venues and services, along with historic inconsistencies in the way the team was structured, the decision has been made to make the four external PR roles – Press Officer and Communications Executives – redundant and replaced by four Media Relations Executives which reflect the evolving business need from the communications function. The current Head of Communications and Internal Communications Executive roles are not affected by this decision.

“As a result, and following a supportive consultation period, two people have left the business. This is not about cost cutting but about having the right skills to support the business for the future ensuring we are competitive within our markets.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts

banner