Former world record holding runner David Moorcroft was the guest speaker at Shropshire and Telford’s recent Tourism Summit.
The event, held at Enginuity in Coalbrookdale, attracted more than 130 delegates keen to learn how to capitalise on the business opportunities the London 2012 Olympic Games will create.
“The Olympics and Paralympics are not just about sport, and they’re not just about London. The Games will touch every part of the UK because they are also about business, culture and tourism,” said Moorcroft.
He urged local businesses to be creative and brave when it comes to maximising the opportunities available.
“So far, 300,000 people in the West Midlands region have already been involved in the Games and businesses across the region have already benefited by securing in excess of £460m worth of contracts,” he said.
“Outside London, the West Midlands is the most successful region in the UK at winning Games contracts,” he added.
Moorcroft also confirmed that the Olympic Torch Relay would be in the West Midlands region for a minimum of three days. The route will feature significant areas of Shropshire, Telford and the West Midlands.