One Plan for Liverpool

Liverpool last week
unveiled ‘One Plan’, a concept designed to pool resources in promoting the city
and its big events to the world. The programme will be officially launched in April 2011 and,
according to Council leader Joe Anderson, deliver “transformational” events that
showcase Liverpool.

“By combining efforts and speaking with one
voice for Liverpool, we can showcase to the
world all that is great about our city,” Cllr Anderson
said.

Key events where One Plan can pool city marketing efforts over
the next two years include the opening of a Liverpool embassy in London, the Liverpool Boat Show, the opening of the new
Museum of Liverpool, the 100th anniversary of the Liver Building and a new Mersey River Festival
in 2011. One Plan will
also help secure funding and provide sponsorship for projects and events, Cllr
Anderson noted.

ACC
Liverpool
CEO Bob Prattey told conference-news: “Liverpool is renowned for its can-do attitude in relation
to events, as seen
during its Capital of Culture year in 2008. The city’s One Plan for a combined
effort in promoting the city on a national and international platform will
strengthen the Liverpool offer. It’s a vital
step in terms of the public sector engaging with the private sector to promote
the Liverpool brand and to more effectively
combine resources. 

“We, at ACC Liverpool, welcome the One Plan and we look forward to working with
colleagues in both the private and public sectors to attract major events and
conferences to Liverpool.”

The city has undergone a dramatic
transformation in the past decade, the result of a £4bn regeneration programme.

“It is absolutely crucial that we build on
our achievements,” said Cllr
Anderson. “That is why we are launching One Plan for the city that will take us
to the next stage.”

The Council leader admitted transformational
projects would have to be prioritised and all would not be funded.

“Some projects will require 100 per cent cash and
some can use a combination of cash,
marketing-in-kind and staff support,” he said.

“Where partners are individually approaching
the private sector for sponsorship, it may make more sense to combine that
approach,” Cllr Anderson added. “The key is to identify partners (public or
private sector) who have the ability to ‘share’ their access to
customers.”

One Plan, he said, was the ‘orchestration’ of
these efforts.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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