UBM Live has announced an inaugural series of virtual conferences titled ‘GeoSource Virtual: Country specific pharma intelligence’.
The series will feature five regional modules. UBM Live says the virtual sessions will provide a forum for learning and discussion with no travel arrangements necessary.
UBM’s first fully digital event on Pharma GeoSourcing, on 8 December 8, 2010, will follow its flagship trade show CPhI Worldwide. The conference will feature five bookable one-hour modules, each focused on the regulatory hurdles and trading challenges when working with new suppliers in either: Central and Eastern Europe, Asia Pacific, South America, India and China.
UBM ran a Virtual Experience Day on 27 October, 2010 to introduce the market to the new technology and concept.
“In terms of business and the way in which we communicate, the globe is shrinking and the electronic world expanding to encompass highly targeted content and high-quality delivery platforms,” said UBM Live’s CPhI Conferences Brand Director, Haf Cennydd.
“We understand that our attendees want a way to connect and learn throughout the year and we saw no better way to accommodate these requests than to offer a virtual conference,” she added.
“The objective of this particular event is to present an online platform that provides information about pharmaceutical, fine chemicals, and machinery industries within specific markets,” said Cennydd. The virtual platform offers a new way for the global pharmaceutical industry to come together for essential learning and networking – without lengthy and expensive travel, or time away from the office – and is becoming increasingly popular due to budget restrictions and the positive environmental impact of attending electronically.”