The Seoul Tourism Organisation (STO), Visit London and
Business Events Sydney (BES) are to share marketing strategies and expertise
under a newly-announced Future Convention Cities Initiative (FCCI).
The idea is for members to meet several times per year
to report on their activities, discuss trends and share
“Our research already shows that business events can
have a far bigger and longer-term impact for the economy than just the direct
revenues of the venue itself,” said BES CEO Jon Hutchison at the Korea MICE
Forum in Seoul.
“The FCCI enables us to take our thinking to the next level by pooling our
research resources, sharing knowledge and experience and working with our global
colleagues to tackle emerging strategic issues.”
Visit London and the STO are the official tourism and
marketing organisations for their respective cities, while BES is an Australian
marketing agency for business events.
VisitLondon CEO Sally Chatterjee said: “We expect
intense global competition over the next five to 10 years to host conventions
for leading growth industries. The FCCI will help VisitLondon and our fellow
members to ensure we are positioned as thought
The founding members hope eventually to attract at least
one member from each continent.