EIBTM opens in Barcelona, global trend for 4% growth in 2011

Reed Travel Exhibitions’ EIBTM 2010 opened
in Barcelona at
Gran Via with an atmosphere of cautious optimism on many
stands.

Snowfall across Britain meant there were a few late arrivals from the
UK, although recent tensions
on the Korean peninsula appeared to have no effect on the aggressive marketing
effort from Seoul.

Michele Saran of the Canadian Tourism Commission told
CN that the snow and
excitement of the Winter Olympics
meant “Canada was now
positioning itself going forward as experts in key events. This is our new
marketing platform”.

Saran told CN MICE business has moved up four per
cent as a result of the Winter Games.
“We think it is a direct result of the Olympics and the figures are benefitting
not only Vancouver and Whistler, but countrywide,” she
added.

The EIBTM 2010 Global Industry Trends and Market Share
Report
released 30 November, shows the industry mood is
cautiously optimistic with advanced bookings up on 2010 and corporate budgets
expected to grow in 2011.

The report, compiled by Rob Davidson, Senior Lecturer in
Business Travel and Tourism at the University of Westminster in London and Conference News columnist, identified key
trends for the meetings market over
the past 12 months and provides an outlook for
2011.

“While for 2010 most economists were divided on whether
the global recovery would grow, stall or even reverse,” said Davidson, “now at
the end of the year there is talk about favourable prospects for global
recovery albeit it slow and uneven. However, the vast majority of indicators for
the meetings and events industry
point to improved business conditions ahead in
2011.

“Business barometers in 2010 have indicated that the industry
continues its recovery apace indicating that current business conditions are
better than a year ago. There is definitely a clear majority who feel optimistic
about the future,” he added.

Bullet points from the trends report
include:

  • Global growth is likely to
    exceed 4 per cent in 2011
  • Asia Pacific has already
    brushed off the recession
  • Europe is split, with
    Greece, Ireland, Portugal and Spain tackling budget deficit problems and
    Germany and
    France pointing to
    recovery
  • BRIC countries are set to
    outperform the world as a whole
  • Corporate social
    responsibility now a given in meetings and events
  • Increased use of blogs,
    Twitter and Facebook to drive business to websites and to learn what the market
    is saying about their products and services. Approximately one half day a week
    is devoted to promoting venues on social media.
Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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