EIBTM claims €40m economic impact on Barcelona

EIBTM opens at Barcelona’s Fira Gran Via, 30 November, with
organiser Reed Travel Exhibitions claiming the event is now worth €40m to the
city’s economy.

Last year the event attracted 14,000 people,
a figure RTE expects to nudge higher for the 2010 edition.

The €40m figure doesn’t include actual
bookings for new meetings business placed in Barcelona as a result of the EIBTM
show.

This year EIBTM aims to deliver to the city
3,300 exhibitors from 90 countries and 3,800 hosted buyers, including 100 from
Spain. More than 100 independent
meetings and events will take place in the city during the week of the
show.
RTE is this year teaming up with the Catalan Federation of Social
Volunteering (Voluntaris) for its CSR programme. Voluntaris works with 278
social and charity organisations in Barcelona and will be the recipient of EIBTM’s
new Green Team initiative that looks to reduce wastage after the event. They
will encourage exhibitors to donate unwanted materials and products, such as
stationery, promotional gifts, unopened food and drink, carpet and furniture.

Exhibition Director Graeme Barnett is
encouraging those planning to visit this year’s show “to take advantage of the
free entry and discounted flights and accommodation in Barcelona” via the show
website, www.eibtm.com.
“For the last 21 years,
EIBTM has been seen as a ‘must attend’ event for the meetings industry,” says
Barnett. “Acting as a business barometer for 2011, it brings suppliers and
buyers together at an ideal time of the year to develop and grow their
businesses for the year ahead.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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