The Celtic Manor Resort in Wales, host venue of the recent 2010 Ryder Cup, has launched a London Underground advertising campaign as it seeks to capitalise on the sporting event.
The campaign sees Celtic Manor use images from Europe’s Ryder Cup win to promote itself to London’s Underground commuters and drive visitors to the five-star resort. It gets underway on 8 November, with a combination of 48 sheets and escalator panels on display at 25 station sites, including Bank, Bond Street, Covent Garden, Green Park, Holborn, Knightsbridge, Leicester Square, Oxford Circus, Piccadilly Circus and Tottenham Court Road.
Commenting on the launch of the four-week campaign, Gareth Rees Jones, Marketing and Commercial Director at The Celtic Manor Resort said: “It’s important that we build on the success of last month’s Ryder Cup to sustain our profile.
“With more than three million journeys made every day on the London Underground, we feel it is the perfect location to project these messages to business commuters who can escape the city and arrive at our resort retreat within two hours for a golfing trip or a family leisure break. We want to build the Celtic Manor brand further.”
Set in 1,400 acres of the Usk Valley, South Wales, The Celtic Manor Resort is home to three hotels, two spas, two health clubs, a shooting school, fishing, tennis courts, mountain biking, walking trails and seven restaurants. It is also has 40 different conference, meeting and event spaces.