IMEX Group and Cvent sign major marketing alliance

The organiser of global meetings industry trade show
IMEX America has signed a marketing agreement with meetings management software
company Cvent.

Through the alliance, Cvent and the IMEX Group will
jointly market IMEX America, which will launch at the Sands Expo/Venetian
Palazzo in Las
Vegas on October 11, 2011. A series of joint promotions
and marketing programmes is set to start in January 2011.
 
IMEX America
will enable exhibitors to meet and make business appointments at their stands
with over 2,000 hosted buyers. Eighty per cent of buyers will be from North America, 20 per cent from other world
markets.

Organisers say working with Cvent to identify
possible attendees and buyers, particularly from the US and Canada, will significantly increase
IMEX’s brand awareness and visibility.

IMEX Group’s CEO, Carina Bauer, says: “This new alliance
gives us an extraordinary reach into the US meetings,
incentive travel and events market and also partners IMEX America with a very
strong, stable and respected brand name that shares similar values to our
own.”

“Year after year, IMEX America’s sister show in
Frankfurt has proven to be a tremendously valuable show for Cvent as well as our
customers, and we are excited to help bring one of the most powerful shows in
the global meetings and events industry to the US,” says Cvent’s Co-Founder and
Executive Vice President of Sales and Marketing, Chuck Ghoorah.  

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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