Positive responses to a meetings industry survey of
buyers and suppliers in North America suggest
returning levels of confidence and rising business expectations.
Over 250 senior travel executives from the
US and Canada
contributed to the inaugural ’Index of Optimism’ undertaken in September by IMEX
America, the exhibition for the meetings industry. Most participants are
involved in domestic as well as international
A significant majority (71 per cent) of research
participants in the US say demand currently is growing
(15 per cent report no change), and that they are attracting new sources of
business (72 per cent; with 18 per cent reporting no change). More than half
(52 per cent) believe the worst of the difficulties in the market are now over
(11 per cent say no change).
However, 51 per cent admit there has not yet been a
return to pre-downturn volumes of bookings. Almost half (47 per cent)
acknowledge that their clients’ events are not growing in size or lasting
longer and there is little or no increase in spending per
Corresponding proportions within the meetings industry
in Canada in all instances reflect
slightly lower levels of optimism, typically in the range of five per cent to 10
per cent less.
IMEX America is due to take place 11-13 October 2011 in