The International Congress and Convention Association (ICCA) has closed its 49th
Congress in Hyderabad with the new president Arnaldo Ardone
telling delegates: “ICCA’s commitment to the Indian meetings industry is not
ending, but just beginning”.
The Best Marketing Award at the 2010 Congress,
traditionally awarded on the final day, went to Iceland Convention and
Incentives Bureau for its efforts to turn around a catastrophic situation
following the volcanic eruption earlier this year that devastated air travel to
and from the island.
Tourism in the peak summer season ended up dropping just
0.6 per cent following an intensive 4.5m euro integrated marketing campaign to
show that Iceland was still open for business. “Out of 187 conferences and
incentives booked in for 2010, we ended up losing only 14,” said Iceland CIB
Projects Manager Anna Valdimarsdottir, who picked up the award. Excel London
and Sandton Convention Centre were other finalists in the
There was a good dose of futurology at ICCA this year,
with Rohit Talwar predicting a dramatic evolution of meetings industry business
models over the next five years. His Convention 2020 research results, he said,
indicated venues would increasingly share risk with clients, including doing
away with rental charges in some cases.
Philosopher and Chief Belief Officer of India’s Future
Group, Devdutt Pattanaik, who delivered the keynote annual Copenhagen lecture at
the Congress, argued that while the 20th century’s business environment was
shaped by Anglo-Saxon business culture, the 21st century would see a new
relevance of Eastern concepts and ways of thinking.
Leipzig will host the 50th ICCA Congress in