Grass Roots launches third-party event spend tracker

Meetings, Events and Communications division of Grass Roots has launched a new
tool to track third-party event spend. It backs up the agency’s existing tool
for tracking all venue-related spend for clients.

are promised visibility of their full meetings spend, enabling them to benchmark
price and performance, improve negotiation and drive

Roots MD Venue Procurement, Des McLaughlin, claimed the agency had achieved
average savings for clients of more than 30 per cent on their venue spend over
the past five years and said the introduction of a full third-party event spend
tracker could only lead to greater savings, efficiency and

“Corporates are keen to get their arms around the full breadth of
their event spend and our solution will provide them with intelligent tracking
across the full gambit of their suppliers, providing useful approval mechanisms
and meaningful management information,” said McLaughlin. “Whether they want to
compare quotes, look at bids versus spend, or just spend by supplier, we can
help them.”

suppliers would be trained on the supporting software, McLaughlin noted, and
bookers can use the system to generate quote requests and book through the

approach,” said McLaughlin, “will not stifle the ability to select a supplier,
based on their creativity or other factors typically in play when looking for
production support, but will enable successful tracking of spend across all
aspects of event-related activity.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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